Executive Administrative Assistant, U.S. Managed Markets
One to Watch
Don’t let the “administrative assistant” title fool you. Janice Pringle’s responsibilities span far beyond what someone would typically associate with that role. For the past year and a half, she has been responsible for the rollout of one of the company’s most valued resources for payer customers.
The EMD Serono Specialty Digest was originally developed in 2004 to serve as a reference for managed care decision makers. And over the past 11 years, it has become a resource for health plans, pharmacy benefit managers (PBMs), employers, specialty pharmacies, and pharmaceutical companies, as they use it to identify current and future trends. The development of the 11th Edition was put in Janice’s more than capable hands.
She oversaw the project and coordinated timelines, internal reviews, and budgets across three agencies working together on the final deliverable. But her work didn’t stop once the digest was complete. She quickly oversaw the development of a marketing plan to promote the digest and increase engagement among customers. Within about a month of launch, the 2015 issue had already been viewed more times than the 2014 edition had been all year. In fact, the specialty digest website recorded more than 2,700 views a day from customers, which was almost three times the views recorded in the previous year.
Janice used social media outlets such as Twitter and Facebook to drive viewership, which was a new channel for the EMD Serono Managed Markets team. But she also created media drivers that underscored the usefulness of the Specialty Digest to managed markets customers of all types, including curated content on LinkedIn and a summary article in Pharmacy Times. Additionally, she led the promotional efforts at conferences and key meetings in 2015 such as the Academy of Managed Care Pharmacy (AMCP) and Armada Specialty Pharmacy Summit.
Despite this heavy workload, Janice still managed to find time to go back to school and finish her bachelor’s degree, ensuring that her developing career path is unbounded and she is someone worth keeping an eye on.