ELITE Entrepreneur Dora P. Shankman of Shankman Marketing & Media Resources, LLC.

Dora P. Shankman

CEO and President

Shankman Marketing & Media Resources, LLC.



A Passion for Unmatched Client Service

Focus, discipline, and tenacity. These three key qualities define any entrepreneur—and especially Dora P. Shankman. You also have to add strength, creativity, and inexhaustible dedication into the mix.

How else could this highly successful woman, who founded Shankman Marketing & Media Resources in 2003, amass such vast expertise in Rx, DTC, DTP and OTC Media, Public Relations, CME, Convention Planning, Web/SEO and Promotion, Multicultural, and Procurement/Strategic Sourcing—and manage more than $600 million in promotional and educational budgets at any one given time for all therapeutic categories and product lines?

Dora’s accomplishments offer considerable insight into her brilliance: She was responsible for the initial design and development of two successful, centralized in-house Media Operations and Management business units within Wyeth-Ayerst and Pharmacia from 1992 to 2003. Her extensive negotiating skills and contacts generated more than $32 million in net savings in less than three years at Pharmacia Corporation and in excess of $100 million savings at Wyeth-Ayerst Pharmaceuticals in an 8-year period.

At Wyeth-Ayerst, Dora was directly responsible for the development, implementation, and execution of strategic professional media plans and buys, including competitive products for over 80 products across the majority of therapeutic categories. In fact, Dora received a first-time internal award at Wyeth, the President’s Golden Circle award—usually given only to the sales force—for saving the company money and providing quality client service.

A leader in the advertising, procurement and pharmaceutical industries, she is the recipient of many awards—including the first recipient of the Direct-to-Consumer National Top 25 Marketers Award in 2002—and an active member in professional organizations too numerous to list! Dora’s passion for client service, together with her hard work ethic, is unmatched. In fact, Fred Hassan, Managing Director of Warburg Pincus, says, “I have known her for two decades and can attest to her outstanding competence and drive.” She is also highly regarded for her integrity, principled leadership, sound business ethics, and authenticity—which build the kind of trust that has made her invaluable to her clients. Dora takes extreme pride and care in her work—the underlying tenets that make for an extraordinary entrepreneur.


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