Leading the Strategic Direction of Data and Technology
Jack Vance – Chief Data and Activation Officer, IPG Health
Recently promoted to Chief Data & Activation Officer, Jack Vance has made an indelible impact at IPG Health in just two years. With an impressive track record spanning over two decades in data science and marketing technology, including roles at WebMD and Healthgrades, Jack has consistently demonstrated innovative thinking and a strategic approach to address complex marketing challenges.
His role is uniquely positioned at the intersection of two critical functions—leading the strategic direction of data and technology across the entire global IPG Health ecosystem while simultaneously serving as Managing Director of SOLVE(D), the network’s data and activation agency. Jack leads a team of dedicated data analysts and marketing professionals, providing data-centric marketing solutions for clients around the world, uniquely transforming healthcare marketing through data, AI, and omnichannel activation. While his data-driven mentality has been integral to IPG Health’s interconnected ecosystem, it’s his approachability, humility, and collaborative nature that have endeared him to his team.
Jack has been instrumental in shaping IPG Health’s revolutionary EPICC platform, the network’s proprietary end-to-end platform for insights, creativity, and content that activates audiences at speed and at scale. It harnesses the industry’s most advanced data stack engineered for the unique needs of pharma and life sciences.
A hallmark of Jack’s leadership is his vision for interoperability and scalability—ensuring that IPG Health’s data infrastructure seamlessly integrates with client tech stacks, CRM systems, data warehouses, and analytics tools while maintaining security, compliance, and regulatory adherence.
Looking ahead, Jack will continue to be at the fore of IPG Health’s AI innovation, driving investments in predictive modeling, automation frameworks, and generative analytics that will define the next frontier of healthcare engagement.
“Jack leads a team of dedicated data analysts and marketing professionals, providing data-centric marketing solutions for clients around the world.”
