Matt Irwin
Head of Product & Technology
Confideo
Crafting Daring and Memorable Strategies
Matt is an industry trailblazer who has guided emerging multimedia and technology commercialization. Year over year, Matt’s strategic leadership, counsel, and innovative thinking prove exponentially valuable to his Confideo team, clients, and the industry at large; he has shaped a wide range of innovative, industry-first multi-media tactics and strategies that redefined the delivery of complex medical media and scientific content.
Confideo team members and clients consistently turn to Matt for his expertise in harnessing innovative technology and progressive new media to bolster engagement with core
content across channels. He takes great pride in recommending meaningful and measurable solutions to clients, which often sit at the intersection of innovative technology and interactive media. Matt’s track record includes a long list of award-winning industry-first strategies, such as the creation and deployment of life-sized patient avatars and 3D holograms of physicians for interactive clinical case presentations.
“Confideo team members and clients consistently turn to Matt for his expertise in harnessing innovative technology and progressive new media to bolster engagement with core content across channels.”
Matt consistently exudes confidence and brings a calm, knowledgeable perspective to all opportunities. His approach gives clients the conviction to pursue daring, never-before- attempted healthcare media engagement tactics. He counsels clients on the myriad of technology solutions available and reinforces the extreme value of immersive multimedia for driving memorable storytelling. Furthermore, he has the ability to succinctly demonstrate ways to effectively leverage technology to amortize vibrant, immersive experiences as derivative and tangential versions for use in alternative settings, such as remote/virtual environments. As a result, brands can create memorable immersive experiences deployed across channels.
Matt brings over 15 years of experience strategically crafting interactive 3D medical media to benefit marketing, training, and research programs. His reach continues to expand as he pushes boundaries with new and inspiring media strategies and storytelling tools.
