Elite 2024 Strategist Lara Lovenbury of ramarketing

Lara Lovenbury

Head of Strategy
ramarketing

A Young Star in Global Marketing

Lara Lovenbury has achieved remarkable success in a short time throughout her career in pharma marketing. Lara currently serves as Head of Strategy and a member of the senior leadership team for the global life science agency while still in her 20s. During her six-plus years with the agency, she has risen quickly through the ranks. She started as a PR Executive, before progressing to become an Account Director, overseeing the client account management activities of an international team.

“Lara is well versed in helping clients amplify their message and maximize
key opportunities, such as undergoing major M&A/ investment or launching a new capability.”

Lara has provided strategic communication support for an array of global pharma clients. She and her team drive the agency’s strategic offering, whether it be managing global rebranding or developing a roadmap that accelerates a client’s growth strategy and increases brand value.

Lara is well versed in helping clients amplify their message and maximize key opportunities, such as undergoing major M&A/investment or launching a new capability. She is known to have a sixth sense when it comes to predicting the strategy and marketing approach a company needs to raise its profile, generate leads, and achieve commercial goals within a competitive sector.

Lara has also been instrumental in establishing ramarketing’s new Toronto hub in 2023, building on the agency’s existing North American presence in Boston. Over the past 18 months, ramarketing has enjoyed rapid growth, securing an impressive increase in its topline revenue and achieving an expansion in headcount all while maintaining long-term client relationships and new commercial partnerships. Lara continues to be instrumental in driving the agency’s commercial expansion and the development of new client relationships.

Emma Banks, Chief Executive Officer at ramarketing, boasts “Lara has been integral to the success of our growth journey so far. She has been instrumental in embedding ramarketing’s new Toronto office into the local economy and establishing it as a key hub in North America for the agency and our clients and partners. Her passion for the life sciences industry and commitment to excellence align perfectly with our global vision.”

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