Julie Pilon
Chief Strategy Officer
IPG Health
Systemic Changes Begin with Enriching Strategies
Strategists have both a sixth sense for what works and the ability to predict what a company will need to do in order to remain relevant as the industry evolves. Julie Pilon, Chief Strategy Officer, IPG Health, consistently flexes her unique entrepreneurial skills. Each day, she leads the company’s integrated strategy teams.
Julie has been instrumental in formulating the agency’s approach to omnichannel marketing, modular content creation, and data integration. She has also been a driving force behind IPG Health’s inQ, a proprietary integrated framework designed to ensure inclusive experiences and creative solutions across our 45+ agencies globally. InQ is an extension of EDI+You, our network-wide strategy that evolves our approach to creating systemic changes and solutions –
and specifically helps our teams develop experiences where customers and clients feel seen, understood and empowered to take charge of their health and well-being, ultimately creating experiences that welcome people in and drive behavior change for good.
Notably, inQ, based on an evidence-based framework and inspired by the Determinants of Health model created by the World Health Organization, was integral to fueling IPG Health’s first-in-industry clinical trial diversity offering. The offering is designed to help pharma and healthcare companies diversify their clinical trials and ensure more inclusive treatment innovations. Specifically, inQ’s rich data and insights helps us understand what matters most to audiences and is incredibly targeted in reach and approach.
Authenticity, humility and impact are three adjectives often used by those who work closely with Julie to describe her. Externally, clients have praised Julie and inQ for the enriching insights that inform how brands can best show up for their patients.
Julie is passionate about effectively centering equity, diversity and inclusion across the entire strategic process, ensuring our work across IPG Health is inclusive, and ultimately yields impactful results for our clients and their brands. Her entrepreneurial spirit continues to guide the innovative strategic processes that permeate IPG Health’s award-winning agencies. Under Julie’s leadership, IPG Health will continue to lead with insight-driven offerings and frameworks that will advance and push the industry forward. This is just the beginning.
