Stephanie Friess
Executive Vice President,
Earned imre
Public Relations Fueled by Personal Purpose
Stephanie Friess has worked across the consumer and health spaces, shaping and driving innovative, integrated communications plans for close to 100 clients globally. Throughout her multi-faceted career, she has partnered with leading brands to create dynamic, earned-led strategic plans to push forward leadership in consumer, consumer health, and health industries, including.
At imre, Stephanie leads the entire Earned practice, which reaches dozens of clients across consumer and healthcare. Before she joined the agency, the Earned practice didn’t exist at imre. She had the vision and took the initiative. Today, she heads a thriving team of 10 dedicated professionals, enjoying YOY growth of 30%+ since 2019. Industry awards and recognition underscore the prowess of imre’s PR and Influencer Strategic Services machine, as it continues to evolve and drive business results where they matter most.
“At imre, Stephanie leads the entire Earned practice, which reaches dozens of clients across consumer and healthcare.”
Stephanie is focused on storytelling and compelling narratives for brands such as AstraZeneca, GSK, Merck, and more. Recently, she devised and carried out the award-winning OncDoc influencer program for CALQUENCE. Currently, she is executing the first- ever unbranded influencer campaign for Alkermes, and she also developed best-in-class exec viz campaigns for Merck leaders.
Unsurprisingly, Stephanie is also deeply committed to DE&I, a major focus for imre and the agency at-large. She’s a member of WIN (Women’s Impact Network) and ERG (Employee Resources Group), two organizations of women and allies dedicated to promoting equity, inclusion, and awareness at imre and in the overall advertising industry. Stephanie pushes for inclusivity because it ensures distinct and diversified voices are brought to the table, more colorful ideas are heard, and unique answers and perspectives are given in an industry that’s been fast-changing.
Peers and colleagues alike always have something to say about Stephanie Friess: “Stephanie is truly one of the most hardworking and dedicated individuals in the earned media industry. With
a knack for thinking outside the box, she consistently delivers creative solutions to clients,” says Chloe Detrick, Director of Media Relations.
