Ayla Bradley
Art Director
GSW, powered by Syneos Health
Raising a Hand Gets a Foot In The Door
When talking to GSW Art Director Ayla Bradley, it’s impossible to miss her passion for all things creative. “I look for creativity any place I can find it…”
Ayla joined GSW just two years ago, but in that little time she has done big things. Unable to find any traditional internships, GSW was her first entry into the healthcare industry. She began as Junior Art Director and got promoted to Art Director within her first year.
When the New York launch team was struggling with campaign concepting for a client, Ayla shared her sketch of a heart which ultimately helped her land a spot on the campaign team with only two months under her belt. The next thing she knew she became a major player in the campaign with only two months under her belt.
“When the New York launch team was struggling with campaign concepting for a client, Ayla shared her sketch of a heart which ultimately helped her land a spot on the campaign team with only two months under her belt.”
Soon, Ayla was asked to contribute to launch tactics and new business pitches. “All these different responsibilities that maybe take someone usually 5 to 10 years in their career to do, I got wrapped into just because I raised my hand. Whenever it’s needed, I love to support others. It allows me to gain a wide range of knowledge, which is incredible.”
Giving back is huge for Ayla. She currently supports the Ty Louis Campbell Foundation and other childhood cancer organizations, as well as Sandy Hook Promise. She is also one of the youngest USSA downhill Alpine ski coaches in her region. She spends winter weekends training 12 and 13 year old athletes.
Because of Ayla’s assertiveness, GSW will launch a pro bono campaign in 2024 to raise awareness for childhood cancer and its lack of research and funding in the space. The foundation directly funds research to create tailored treatments for kids because they currently receive adult treatments and oftentimes at a higher dosage due to how fast kids’ cells grow. The campaign will be a digital and social media campaign that will act as a driver to the foundation’s doner space and site.
