Elite 2024 Data Miner Colin Baughman of JPA Health

Colin Baughman

Executive Vice President, Life Sciences, Data Sciences
JPA Health

Never Satisfied with the Status Quo

Colin Baughman is passionate about infusing innovation into every aspect of data analysis, from problem-solving to visualization. With over 20 years of experience in the life science industry, he is constantly looking to the future, envisioning how emerging technologies and data-driven insights can reshape healthcare delivery and patient care, driving positive change on a broader scale.

Colin actively seeks new opportunities to expand his skills and stay at the forefront of industry trends, specializing in cutting-edge technologies, digital acceleration, predictive analytics, AI, and natural language processing. Driven to build something impactful and enduring in the rapidly evolving healthcare industry, Colin founded True North Solutions in 2016 to empower healthcare organizations to unlock the full potential of data and technology to drive positive change.

Under Colin’s leadership, True North focused on brand strategy, stakeholder experience, launch excellence, medical strategy, performance management, evaluation, predictive analytics, and modeling. The firm tackled projects for many of the largest pharmaceutical companies in the world.

“As the demand for AI in healthcare continues to soar, Colin’s expertise in predicting patient enrollment, mapping patient experiences, and forecasting business outcomes is in high demand.”

True North Solutions was acquired by JPA Health in 2023. Now, as part of JPA, Colin’s team focuses on providing comprehensive predictive analytics, data visualization, and AI solutions tailored to clients in the medical, commercial, clinical, and R&D sectors. The team also oversees JPA’s partnership with Google Cloud, giving clients access to advanced AI, predictive, big data, and visualization tools.

Whether through claims-based patient geospatial research, adaptive territory design, or AI-driven medical insights, Colin and his team continually evaluate the limits of possibility for clients.

As the demand for AI in healthcare continues to soar, Colin’s expertise in predicting patient enrollment, mapping patient experiences, and forecasting business outcomes
is in high demand. Despite his impressive skills, he is committed to continuous growth and staying ahead of industry trends. He is acknowledged as a thought leader at the intersection of data analytics and healthcare, regularly sharing his insights and perspectives through industry publications and conferences to shape discussions and foster further innovation within the field.

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