Ray Colon
SVP, Creative Director CrowdPharm, a Spectrum Science company
“A uniquely talented individual, Ray demonstrates visionary leadership.”
A Ray of Creative Sunshine
As Senior Vice President, Creative Director at CrowdPharm, a Spectrum Science company, Ray Colon is that rare creative leader who approaches every client challenge with a “let’s go!” To Ray, that old fastball-down-the-middle approach is simply too boring, and certainly not differentiating. He sets the bar high and ensures the agency is at the top of its game.
A uniquely talented individual, Ray demonstrates visionary leadership. His ability to identify the heart of the solution strongly reflects the sheer wealth of talent he has honed over the years. In addition, his ability to connect with clients and intuitively understand their vision makes Ray a decisive leader among creatives.
As the first to say, “We can do better,” Ray pushes to establish clear messages and critical ideas that motivate the team to work beyond the status quo. He is always thinking and looking for new, yet simple ways to tell a story. His style is clean, bold, strategic, and deliberate.
In one example, Ray’s “Medication Transformed” campaign for Azurity Pharmaceuticals’ Eprontia showed a stunning liquid butterfly breaking free from a “cocoon pill,” demonstrating the ready-to-use liquid formulation that meets an unmet medical need for patients.
“…Ray is uniquely talented and one of my favorites. He takes an all-ideas-are-welcome approach to this work, encourages everyone to share their thinking, and knows how to get the best out of people,” says 2022 PM360 ELITE Honoree, Ingrid Dahlin, Managing Director of Account Services at CrowdPharm.
Ray is a bonding force within CrowdPharm, contributing to our culture in ways that unite us all. Between the personal relationships he builds with the team and the quality of work he delivers; Ray makes sure we rise together. He is truly second to none. Jenn Reilly, SVP, Account Services, shares, “I started calling him Sunshine, aka Ray of Sunshine, because he always brings charismatic, positive energy to our team!”
