Mario Müller
Director of Data Platform Engineering for Veeva Link
Veeva Systems
A Better Link to Key People in Life Sciences
Imagine not only acquiring, but structuring hundreds of thousands of data sources, millions of journal articles, and clinical trials. This puzzle, a challenge even for experts, is precisely the problem solved by Veeva Link Key People, just one of the data-enabled solutions in the Veeva Link ecosystem. Mario Müller is just the kind of person to oversee the platform.
With over 15 years of experience in software, Mario lives for the detail of data applications. While at travel technology company trivago, Mario helped engineer its first on-premise Hadoop cluster and pioneered the use of Apache Kafka as the company’s real-time data backbone in 2017. At German retailer Breuninger, he led the team that built a custom real-time tracking solution for its e-commerce platform—all at a time when Apple announced it would block third-party cookies for privacy reasons.
With these experiences building data solutions, Mario joined Veeva in 2021 to scale the data machine for Veeva Link. The platform provides real-time intelligence across key people and key accounts. Using intelligent software automation and human curation, Link Key People has become the real-time intelligence standard for the top 10 pharmaceutical companies. It supports more than 1,500 data curators from 50 countries working in symbiosis with data pipelines and machine learning models.
Within a year at Veeva, Mario more than tripled his engineering team. With four products available and four under development, Link’s applications include real-time customer intelligence and the optimization of clinical trial design. Since Mario joined, Link Key People has grown from a database of 600,000 people to over three million—in just 18 months.
“Mario is exceptional in leading engineering teams with empathy and energy,” says Alexander Emami, Vice President of Link Products. “He designs architecture while still being hands-on. The data platform has already changed how pharma can utilize real-time intelligence to improve research and patient outcomes.”
With a passion for building meaningful products, Mario embraces his task as a rare opportunity to make a difference for life sciences companies and ultimately patients. Currently, his team is preparing to launch Link Key Accounts in the U.S., U.K., and Germany.
