ELITE 2023 Sales MVP Brian D. Simmons of imre

Brian D. Simmons

Chief Growth Officer

imre

Achieving Skyrocket Growth

In 2016, the imre Health agency brand under mainstay consumer agency imre didn’t exist yet, but today it is one of the fastest-growing independent, full-service agencies disrupting the conventions of life sciences marketing. At the center of that rapid rise has been Brian Simmons.

In the past five years, imre Health has gone from unpronounceable unknown to working with clients in brand, digital, and PR AOR roles across some of the top pharmaceutical, biotech, and wellness brands. In addition to streamlining and implementing new processes for the agency, Brian maintains a relentless focus on the agency’s growth culture. His team finds new ways to infuse fun and build team chemistry, including pushing for #pencilsdown to promote work-life balance. His philosophical belief is when you focus on the people, their personal growth, and mental health, significant revenue growth happens to fast-follow.

Today, imre can be found in the top 100 healthcare agencies ranked by revenue in the U.S. with $49M reported in 2022. All of which follows a Q4 2022 win streak of six new accounts for a total of $8.4M.

“Truly a master of setting the stage for growth, Brian leaves no stone unturned when it comes to elevating the opportunity,” says Patrick Sullivan, Chief Creative Officer, imre. “He knows that growth is about more than chemistry—it’s about alchemy. Casting the right players, crafting breakthrough narratives, and ultimately choreographing the type of pitch work that doesn’t just transform business but people’s lives as well.”

Now 10 years into his imre tenure, this is Brian’s second stint with the agency. He left for a year to help Grey New York extend its new business efforts between London, Chicago, and San Francisco, including winning the nine-figure WPP Walgreens Boots Alliance global consolidation pitch. Later, he re-joined imre to further develop the Growth team, taking on responsibilities for new business, marketing, and agency communications, ultimately advancing to his current role as Chief Growth Officer.

Beyond the walls of work, Brian is a 2x award-winning beatboxer who can often be found in an airport on his way to his next adventure with his wonderful wife, Geeta.

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