ELITE 2023 Entrepreneur Rob Likoff of Vpak Media

Rob Likoff

CEO

Vpak Media

Video to Enhance Patient Education

Despite the millions of dollars the healthcare industry invests in consumer advertising, the question of how to improve patient engagement and achieve better health outcomes still lingers. The data is there, but getting the right information into the hands of patients is critical in ensuring they are knowledgeable about their disease, treatment options, and strategies to improve outcomes.

This is where Rob Likoff and Vpak Media come in. As an entrepreneur, Rob believes that developing educated, empowered, and engaged patients is the key to achieving wellness. In fact, his passion and drive for innovative solutions led to his partnership with Richard Weber and Vpak Media, a company dedicated to connecting people with video content in real time.

Rob recognizes that if information is not seen immediately, the audience moves on. Vpak bridges the dialogue between physicians and patients, allowing patients to learn about their health conditions, treatment options, and other essential information in a non-threatening way. With Vpak’s innovative SmartBrochure, users can view context-specific videos by simply turning a page. This technology has greatly enhanced the healthcare experience by providing informative patient video experiences.

Vpak’s success is not limited to the healthcare sector. It has become a leader in Video-In-Print technology, winning numerous awards for its innovative combination of technology, design, and packaging. Vpak has been listed three times on Inc. 5000’s list of fastest-growing companies.

The high demand for effective educational tools in the pharmaceutical industry has made Vpak’s innovation even more relevant. Rob’s relentless pursuit of improving the lives of patients is evident daily. Through Vpak’s technology, patients can access more information, have a more productive journey towards better health outcomes, and feel empowered.

In conclusion, Vpak Media’s SmartBrochure and Video-In-Print technology have revolutionized the healthcare industry by providing informative patient video experiences. Patients can now access more information and have a more productive journey towards better health outcomes.

With Rob’s dedication to improving patient engagement and Vpak Media’s innovative technology, we can look forward to a future where patients are educated, empowered, and engaged in their healthcare decisions.

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