Ryan Mason
Chief Digital Officer
Fishawack Health
Enabling Empathetic and Enduring Engagement
“Ryan Mason is a visionary at heart, an idea-generating force whose wisdom and words propel our strategic vision every day,” says Fishawack Health’s CTO Geoff Thorne. “He is a mastermind of blending Boolean logic with creativity to formulate well-rounded solutions, driving value for multiple layers of our client’s business. He is a rare breed.”
A rare breed is exactly what Fishawack Health needed when they were preparing to help their argenx client launch their first product, VYVGART (efgartigimod alfa-fcab) for the treatment of myasthenia gravis (MG). Ryan and his team helped make VYVGART a living brand capable of authentically connecting with patients, sharing content-rich experiences, and relentlessly pursuing relevance within the MG community. Ryan was instrumental in the development of MG United, an innovative digital platform that provided information and resources about MG that couldn’t be found elsewhere, and offered a place where the MG community could come together.
The site premiered two years prior to brand launch to increase awareness of MG and help build an authentic, meaningful relationship with the MG patient community. Once VYVGART was ready to launch, MG United had achieved a range of industry honors and program milestones:
- Multiple industry accolades, including a Cannes Lions for the MG United documentary series, “A Mystery To Me”
- The largest gathering of the MG Community in history for the virtual premiere of the documentary.
- Surpassing the opt-in goal for the MG United database by 219%.
In addition to the innovative VYVGART launch, Ryan was the digital mastermind for a range of therapeutic products. He also co-created an HCP-focused customer guide to help diabetes client marketers become better informed about how physicians are engaging with campaigns across a product portfolio, and how to inform the next best move to support sales and marketing efforts in real time. Additionally, he authored and fine-tuned advanced reporting solutions for a biotechnology company specializing in oncology products.
One of his clients says, “Ryan is a radical and progressive digital champion, pushing boundaries of innovation, challenging status quo, and pioneering transformational strategies and platforms. He leverages digital innovation and advanced analytics to enable authentic, empathetic, and enduring engagement.”
