Lindsey Lofgren
Vice President, Product & Data, Veeva Compass
Veeva Systems
Faster, More Flexible Access to Quality Data
Lindsey Lofgren has a strong background in data, technology, and engineering that serves as the foundation for her unwavering passion to help patients.
Earlier in her career, Lindsey managed commercial strategy and sales transformations for enterprise pharma at McKinsey where she leveraged data sources. She realized life sciences clients had significant gaps in efficiently capturing, delivering, and sharing the data they needed.
The quest to fill these gaps led Lindsey to transform the way pharma brands use data to speed a patient’s path to treatment. The rise of specialty products, precision medicine, and digital adoption has shaped Lindsey’s vision to provide faster, more flexible access to quality data. With this data, pharma companies can ultimately get critical medicines to patients for improved outcomes.
Lindsey has been instrumental in the development of Veeva Compass, a suite of data products built on privacy-safe technology. She worked with a cross-functional team to innovate and provide daily data updates, fast delivery, and back-end technical upgrades that run and return advanced queries in mere hours—all with greater precision than ever before.
Compass Patient is transforming the way brands launch and field teams execute. For example, ANI Pharmaceuticals was able to launch its patented, rare disease drug just 75 days after receiving FDA approval. ANI is also using Compass daily data to tee up alerts for its sales team to help focus on the right HCPs and find appropriate patients, faster.
Brands are using Compass to reach the right HCPs and patients who need life-saving specialty medicines. For a rare cancer medicine, Compass found 18% more relevant HCPs—due to its unique mix of prescription and medical claims.
This year, Lindsey continues to break barriers, giving pharmaceutical brands access to better data. She’s leading the team preparing to launch new products in 2024, including Compass Prescriber. Peter Stark, Executive Vice President of Commercial Strategy at Veeva, says, “Lindsey is able to balance long-term product vision for Compass with short-term product excellence in execution. She sees getting medicines to patients as the ultimate goal—so we are working to advance the industry to find every patient in need with precision and speed.”
