Chris Mutkoski
President, Axon Communications
Board Member, Relevate Health
Prescription Strength Communication
With a goal to create novel solutions that empower patients, educate clinicians, and help field salesforces provide value to HCPs, Chris Mutkoski started Axon Communications in a basement office in 2006 with his wife, Laney. His vision grew into an award-winning digital agency that delivers a unique suite of customized, rep-enabling solutions that reinforce physician and patient communication, increase HCP education, and enhance the HCP/Rep relationship. The top 20 pharmaceutical and biotech companies partner with Axon to create proprietary programs that elevate their brands. Axon’s custom solutions have produced some of the most successful industry campaigns, with documented ROIs of 15:1+.
Chris’ first product became the agency’s flagship: Personalized Patient Education—or “MyDoc®” as it is known industry wide. MyDoc bridges post-doctor visit learning gaps by utilizing the patient’s clinicians in an educational video and print magazine that provides disease state education and treatment options. Patients “take their healthcare team home” with them, learning more about their condition and prescribed treatment. Equipped with this information, patients feel knowledgeable and connected to their HCPs.
To support MyDoc, Axon created an infrastructure of 500+ film crews across the U.S. and developed some of the industry’s most advanced post-production capabilities. Chris added more product offerings, including journey videos (PatientJourneys.com), so patients can learn about their condition and treatment, share information with others, connect with physicians, and find additional support.
For HCPs, Axon’s KOLCast™ offers targeted thought leader messages that help clinicians decipher clinical trial results and learn about new treatments in short, digestible video bites. KOLConsult™ virtually connects physicians with thought leaders, while MSL On Demand™ connects HCPs to MSLs through instant video chat.
Chris’ latest proprietary innovation—the patent-pending platforms REPCast™ and REPCast Studio™—enable representatives to create and send short video emails (or texts) to HCPs utilizing MLR approved script choices.
In December 2021, Relevate Health acquired Axon Communications, Inc. Increased demand for Axon products necessitated scaling up to expand delivery of their solutions. The acquisition allows Chris to focus on his strength: conceptualizing innovative solutions that empower patients, educate HCPs, and enable industry representatives to exceed their goals.
