Group Creative Director
Leading with Purpose
There is some truth to the statement, “heroes are made by the path they choose.” For Kristin Morris, she chose a path that not only is fulfilling, but would also show others the importance of compassion. When it comes to any philanthropic projects that Fishawack Health (FH) has executed in the last 12 years, it is likely Kristin was involved.
Soon after joining FH, Kristin stepped up to volunteer on the fundraising committee, serving as chairperson for many years. One of her early philanthropic initiatives was supporting the March of Dimes. Every year, Kristin and the fundraising committee brainstormed fresh ideas like silent auctions, bake sales, yard sales, kickball tournaments, and even mystery “diaper” events to support the charities.
Kristin is also a key driver in seeking out new nonprofit groups for FH to collaborate with. One example was Helen’s Hope. A local nonprofit supporting families experiencing cancer treatment, Helen’s Hope invited volunteers to help ease their burden by putting together Thanksgiving meal essentials. Kristin and team built a large, Giving Tree to display critical needs, making it easy for employees to participate. They assembled food baskets and even helped deliver them to families in the Philadelphia area.
A strong believer in using professional prowess for good, Kristin helped spearhead larger pro bono efforts for FH. She led a creative team in partnering with Simon’s Heart, a Philadelphia nonprofit focused on raising awareness about sudden cardiac arrest (SCA) among student athletes. The agency created the “Protect Philly Hearts” campaign, which featured athletic settings marked with a tombstone of a student athlete with the headline, “He Played His Heart Out.” Thanks to the campaign, donations to the organization increased by 40%, traffic to the Simon’s Heart website rose by 80%, and a local, free heart screening reached maximum capacity.
More importantly, the campaign literally saved lives. Two teens at the screening were found to have possible underlying conditions that placed them at greater risk of SCA, and the early detection made quick intervention possible. It is that kind of purpose that helps drive Kristin’s creative passion forward.