Nurtec Brand Marketing Team
Biohaven Pharmaceuticals
Partners: Condé Nast Health and Klick Health
Biohaven Team Members:
Lauren Sacks, Director, Omni-Channel Marketing
Graham Goodrich, Senior Vice President, Brand Marketing
Steven Xie, Director, Omni Channel Marketing
Lauren Murphy, Director, Consumer Marketing
Cassi O’Neil, Director, Influencer Marketing
Condé Nast Team Members:
Carol Perez, Sr. Director, Health
Samantha Lipman-Porter, VP Health
Kimberly Fusaro, Sr. Director, Glamour
Austin Perri, Activation Manager
Brooke Ball, Account Strategy Executive
Lindsay Pharo, Media Solutions Specialist
Carlos Pena, Executive Director, Activation & Products
Brittany Bakacs, Senior Director, Marketplace Strategy
Phyllis Maffai, Associate Director, Marketing Strategy & Research
Mac Joseph, Associate Director, Content Development, Lifestyle, Branded Entertainment
Rory Halevy, Head of Content, Health Video
Berry English, Executive Creative Director, Branded Content
Eddie Talaske, Senior Producer, Branded Entertainment, Health
Jack Nazarian, VP, CNX, Health
Jessica Moore, Associate Director CNX, Health
Danielle Carrick, Associate Director, Data Visualization
Hilary Bartle, Senior Manager, Brand Strategy Research
Alisa Hrustic, Health Director, SELF
Klick Health Team Members:
Erica Gusler, Director, Media Strategy & Planning
Lesley Tavel, SVP, Media Strategy & Planning
Linda Alicea, Senior Director, Media Strategy & Planning
Daphne Dsouza, Manager, Media Strategy & Planning
Victoria Poirier, Associate Director, Paid Social Media
Jessica Botting, Director, Social Strategy
Bridget Sullivan, Account Director, Client Services
Thomas Engstrom, Associate Director, Social Strategy
Selina Da Silva, Strategist, Social Strategy
Francesca Solano, Project Manager
Hamza Taufique, Managing Medical Editor
(Photo above: Top row: Lauren Sacks, Graham Goodrich, Steven Xie, Lauren Murphy, Cassi O’Neil, and Carol Perez. Second row: Samantha Lipman-Porter, Kimberly Fusaro, Austin Perri, Carlos Pena, Brittany Bakacs, and Mac Joseph. Third row: Rory Halevy, Berry English, Jessica Moore, Danielle Carrick, Hilary Bartle, and Alisa Hrustic. Fourth row: Eddie Talaske, Lesley Tavel, Linda Alicea, Daphne Dsouza, Victoria Poirier, and Jessica Botting. Fifth row: Bridget Sullivan, Thomas Engstrom, Selina Da Silva, Francesca Solano, Hamza Taufique, and Erica Gusler.)
Empowering Women to Expect More
Biohaven has a strong commitment to empowering women with migraine to live their best lives. To practice what they preach, the company partnered with Condé Nast Health and Klick Health to deliver several first-to-market innovations that worked seamlessly together to provide adults living with migraine credible information, inspiration, community, and hope.
For example, SELF’s My Way to Well Migraine provides patients with several resources, including the results of an 800-person survey that reveals the data on the biggest challenges patient faces and the areas of their lives most impacted; patient stories about how they navigate triggers and manage symptom; expert advice from neurologists; and much more. And SELF Migraine Condition Center offers an in-depth dive into migraines with information on symptoms, types, prevention, management, treatment, and more. Meanwhile, Glamour’s What Unites Us: Migraines offers a round-up of content sourced from medical experts, editors, and real women to help sufferers to see they are not alone. The three initiatives together provide insight, information, and community to an unduplicated audience of migraine patients across SELF and Glamour.
The team also established a brand presence at New York Fashion Week as well as Glamour’s Inspirational “Women of The Year” Event solidifying the brand in the cultural conversation. As part of the WOTY event, the team developed “Getting Glam for the WOTY’s” content featuring Shirley Uyi, which demonstrated incredible lifts in both unaided and aided awareness, illustrating that their storytelling was compelling and hyper-relevant to women who experience migraine.
Throughout this three-company partnership they provided credible, empathetic condition content; moving and relatable patient stories; engaging expert videos from doctors; and social posts and real first-hand accounts from other migraine sufferers. While several of the programs they developed were very complex, Condé Nast, Klick Health, and Biohaven were able to create a well-oiled machine that enabled them to ideate and efficiently execute in the record-setting time. Ultimately, their work is a true testament to the magic that can happen when three teams are committed and focused on one goal.
