ELITE 2022 Digital Crusader Paige Adamo of DePuy Synthes, The Orthopaedics Company of Johnson & Johnson

Paige Adamo

Area Business Manager, VELYS Southeast

DePuy Synthes, The Orthopaedics Company of Johnson & Johnson

Building a Better Content Management System

DePuy Synthes (DPS), The Orthopaedics Company of Johnson & Johnson and leading manufacturer of medical technology, needed a new content management system (CMS) platform for their internal sales portal. They didn’t want another basic portal that simply housed internal and external assets for all business units. They wanted a sophisticated, intuitive, responsive sales enablement platform that could support the marketing team as well as sales consultants in the field, in real time, by providing easily accessible, accurate information from across the business in one centralized portal. To lead the development of such a system they turned to Paige Adamo.

In her previous role of Senior Manager, Commercial Digital Operations & Organizational Enablement, Paige helped DPS launch its new internal Sales Enablement platform, DePuy Synthes Lighthouse Community in 2020. It not only replaced several older, dated platforms, it also synced with the internal databases that act as a pipeline for creating and approving new and updated assets. But the work didn’t end there. Paige is leveraging her cumulative experience, plus considerable social capital, to move Community to the next level.

One of the most important refinements needed for Phase 2 of the platform was an extremely complex content audit. During the original migration of assets, the content in each database was labeled differently to a greater extent than had been documented. Duplicates and older materials had migrated as well as current assets. This was impacting the ability to locate the right assets quickly and easily.

To solve this, Paige worked closely with ENTRADA to develop sophisticated automation tools and customized scripts. These tools applied different technologies—ranging from generating unique hash IDs/checksum values, using docotic for matching PDF content, and overlaying perceptual hashing algorithms for video-content parsing—to identify an accurate match.

As a result of Paige’s work to enhance Community, adoption of the solution is improving. Use of Community by sales consultants and the marketing team is up 321% as they gain confidence in using the platform. Plus, content discrepancies in the database are down 89% since last year as the audit has identified matched assets.

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