ELITE 2022 Digital Crusader Jay Shino of Confideo

Jay Shino

Senior Media Director


The Media Man with a Master Plan

As Jay Shino has proven over the course of his 25-plus year career, he is a true pharmaceutical industry maverick. In his current role as Senior Media Director at Confideo, Jay is responsible for guiding the design of clients’ comprehensive and strategic media plans. Notwithstanding his wealth of experience and deep knowledge, Jay leads by example excelling equally on execution, optimization, analysis, reporting, and the frequent real-time execution of tactical pivots to maximize the efficacy of campaigns.

His knowledge of the multichannel digital ecosystem is unrivaled, enabling unprecedented insight into channel, tactical, and audience strategies that match client’s strategic imperatives and eclipse not only industry performance benchmarks but collective client and agency partner expectations.

Jay’s passion for omnichannel marketing is both authentic and infectious. He places an extreme prioritization on accountability and transparency, as he enjoys educating and empowering customers about digital media opportunities and performance expectations.

Jay is persistently investigating and identifying emerging technology, and then working to commercialize platforms in meaningful and measurable ways. In the past year, Jay has personally overseen the implementation of a myriad of progressive new tactics and technologies, some of which are brand new to the pharmaceutical industry, to push HCP and patient engagement and education. His willingness and ability to implement, test, iterate, and evolve burgeoning technology platforms has proven incredibly valuable, distinguishing Jay and the clients that he works with.

“Jay is a results-focused leader that has been innovating the pharmaceutical media landscape for decades,” says Mike Marett, Founder and CEO, Confideo. “His expertise distinguishes him, and his passionate customer- and partner-centric approach blends seamlessly with his nimble hands-on style to place him in a category all his own. Our team and our clients depend on Jay, his innovative perspective, and robust industry insights.”


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