ELITE 2022 Creative Director June Carnegie of Calcium

June Carnegie

EVP, Chief Creative Officer

Calcium

Nourishing Creative Excellence

Throughout her more than 25 years in the industry, June Carnegie has been a north star for creative excellence. Not only has she led multiple agency teams to produce award-winning work in numerous therapeutic categories—including SSRIs, cardiology, hematology, immunology, hepatology, dermatology, vaccines, women’s health, and rare disease—but she is most proud of having launched the careers of industry game-changers, who are now creative leaders at Saatchi & Saatchi, Area 23, and Intouch Group.

Her own achievements include high-profile launches such as Advair Diskus for asthma, Botox Cosmetic, and Crestor. In 2017, her medical communications team’s work on the campaign “Conversations in Motion” changed how those with Rheumatoid Arthritis talk with their rheumatologists and shed light on a communication gap in this patient population.

June has also spearheaded iconic pro bono work, such as “AID for AIDS” and the COPD Foundation’s landmark public health initiative—“Drive4COPD.” By partnering with NASCAR as the “Official Health Initiative of NASCAR,” the DRIVE4COPD campaign reached out to Fortune 500 businesses as well as more than 75 million fans annually both online and through special at-track events and races.

Now, June’s guiding hand nurtures nearly half of Calcium’s staff across a broad range of local and global clients. With her oversight, Calcium has produced campaigns that are visually striking, socially impactful, and reach the hearts of both healthcare professionals and patients in need. For example, when Xenleta repositioned for outpatient use, June led the charge on creating a patient-driven, emotionally moving campaign that convinced physicians to take a “Closer Look” into suspected Community-Acquired Bacterial Pneumonia (CABP).

Nourished creatives develop successful campaigns. June’s bold vision and hand-picked teams have yielded head-turning successes such as the “Rethink Fabry” Chiesi campaign, which shed light on this rare, debilitating genetic disorder. This global disease awareness campaign pays homage to the struggles of Fabry patients and the burden they must carry, then provides a flutter of hope as the birds release and soar far from the anchor.

June’s fierce spirit is undaunted by the future, resulting in her forward-thinking approach that fosters big ideas and enables strong talent to thrive.

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