ELITE 2021 Digital Crusader George Tarnopolsky of CMI Media Group

George Tarnopolsky

Vice President, Programmatic

CMI Media Group

Reaching People Where They Are

As media consumption habits of people, including healthcare professionals, expand to more screens and devices, it’s critical to reach them on emerging channels. Today, as VP, Programmatic for CMI Media Group, George Tarnopolsky finds increasingly effective ways to reach people.

As an advertising industry veteran, George brings 20 years of technology platform experience. Previous positions at Merkle, Xandr (AppNexus), and Google/DoubleClick give George a unique combination of organizational management skills and digital acumen.

He recently launched a world-class programmatic media buying practice. He works closely with the SEM & Emerging Media, Empower audience platform, Media, and CIA teams in supporting the implementation of programmatic buying across the agency.

George’s programmatic team boasts multiple industry firsts. For example, George’s team created a unique Connected TV campaign for a type 2 diabetes brand that specifically targeted endocrinologists on a 1:1 basis. For another client, George’s team successfully launched a pulmonology brand targeting patients through a targeted Crossix and Adstra campaign within the streaming audio channel.

As a result, critical messaging not only reached healthcare professionals in the right digital channels, but also provided exceptional prescriber-level reporting. Joe Finn, Executive Director, Programmatic & Data Solutions, WebMD says, “George has a thorough understanding of our business and is consistently someone who brings new and smart ideas to the table. I very much respect his operational and technical expertise.”

Mike DiNorscio, Chief Revenue Officer, Lasso Marketing adds, “George is easily one of the most knowledgeable people I’ve met in the healthcare marketing space. His deep understanding of the landscape and dedication to improving HCP and patient advertising make him a force to be reckoned with.”

Outside of work, George supports multiple charities that are important to him, including The Bowery Mission, God’s Love We Deliver, Smile Train, and the Himalayan Cataract Project.


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