ELITE 2021 Creative Director Yueh Fang Feng of imre Health

Yueh Fang Feng

Creative Director

imre Health

Finding a Campaign’s Truth

It’s not so much a question of what Yueh Fang Feng can do—because she can do it all. It’s more a question of what she hasn’t done yet. imre Health’s Creative Director has spent the last two decades defining and developing big ideas into immersive campaigns. Throughout her career, she’s worked with some big players—Razorfish, R/GA, Digitas Health, and Havas—to pioneer out-of-the-box social and digital programs for the likes of SC Johnson, J.P. Morgan, Novartis, and GSK.

Yueh Fang’s attention to detail and desire to make the world a better place is evident in her work. To that end, Yueh Fang oversees a team of 20 to build fully integrated, surround-sound campaigns focused on serving the needs of consumers. Her modern design aesthetic and precise, creative copywriting decisions are inspired by brands outside the world of healthcare.

Yueh Fang led her team to developing an empowering, female-first campaign for Vyleesi that invited women to find their true voices in combating hypoactive sexual desire disorder. With a clever, unbranded awareness campaign entitled, “Unblush,” she brought women of all backgrounds together to speak their truths on camera and on stage. Needless to say, the social media content was game-changing. A consumer-style website featured Q&As and informative articles, and a one-of-a-kind conversational CRM program.

Most recently, Yueh Fang led the creative refresh for Fasenra’s HCP website. Her creative vision helped solidify the brand as a partner in care by providing resources for HCPs and patients that are designed to educate and enlighten. Over the course of her career, Yueh Fang has been regularly recognized for her work. Recently, she was a finalist for Lions Health with the “Envisioning Erosion” campaign for Humira.

Yueh Fang cares about the people the work affects—the consumers, patients, and physicians impacted by her campaigns. Michael Cohen, Creative Director, says, “Yueh Fang has upheld standards at every opportunity and any job she’s undertaken. My work with her at Digitas Health was enlightening and inspiring.”

So, it’s not so much a question of what Yueh Fang can do. It’s what she’ll do next.

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