APC Marketing, Cardiovascular Franchise
Novartis Pharmaceuticals Corporation
Rising Through the Ranks
Jonathan Rogers knew he was ready for the next challenge in his career after winning two Novartis’ President’s Club awards, which honors those in the top 7% of sales, in back-to-back fashion in 2012 and 2013. After this moment—and reflecting on the total seven national sales awards—it was then that he decided to start his transition from sales to the management track of his career, and he has been climbing the corporate ladder ever since. Throughout his 14 years at Novartis, Jonathan has excelled at every position, from Sales Specialist to Account Manager to Area Business Leader to a Marketing Rotation in May 2018 to a promotion in September 2018 to his current role as Senior Product Manager, Alternate Promotional Channels.
Supporting a product in the cardiovascular class comes with both challenges and opportunities. One of those challenging tasks is helping physicians and patients to have an appropriate dialogue regarding diagnosis and the subsequent treatment journey the patient will take. This communication needs to take place with the patient, caregiver, and family. Jonathan has taken this extremely sensitive challenge head-on by developing unique tools to facilitate physician-patient discussions. These tools include an Educational Easel that field sales specialists use as teaching tools during lunch and learns, as well as print ads, banner ads, and emails for their media campaign. In addition, while a Dimensional Mailer with Fan Deck Educational Tool and Poster Mailer were already in market when he took the reins, he continues to explore new ways to increase the impact of these materials as well as leveraging new digital platforms developed for the brand.
“In working with many marketers over the years, we recognize inherent characteristics in Jonathan that create efficiency and opportunity for innovation,” says David Schoonmaker, Co-Founding Partner, D+R Lathian. “Jonathan is able to make smart, quick decisions, and get more done in less time by having collaborative team meetings with all of the brand stakeholders. His proactive leadership style keeps all of the shareholders on the same page, which produces increased communication and time for innovative ideas to come forward.”