ELITE 2019 Digital Crusader Leyla Shamayeva of Verywell

Leyla Shamayeva

Associate Director, Editorial Solutions

Verywell

A Compassionate Voice in Digital

Leyla Shamayeva, MS, RD, embodies the Verywell mission: Taking a human approach to health and wellness, delivering accessible solutions, and offering a welcome alternative to clinical sites. Leyla’s extensive background working in a clinical setting with patients living day-to-day with cancer, diabetes, Crohn’s disease, and more shaped her perspective on the patient journey. Now working as Associate Director of Editorial Solutions she tirelessly pursues Verywell’s unique mission, elevating the brand as an accessible powerhouse in digital health information.

This year, Leyla took on a management role overseeing a multi-team effort to add original visual assets to the Verywell library—including custom illustrations and interactive medical animation—to help readers achieve the clearest possible understanding of health conditions and wellness. She works directly with medical experts to carefully craft the best editorial experiences and expertly communicating complex topics in layperson terms.

Leyla plays an instrumental and indispensable role in the success of many educational programs designed by Verywell for patients in need of the latest information about their healthcare. This includes in-depth editorial guides for living with Multiple Sclerosis as well as new, innovative treatment options for those living with Non-Hodgkin Lymphoma. She has authored numerous articles that have helped shape Verywell’s brand voice and image, featuring helpful resources from recipes to blood pressure and diabetes management.

Leyla’s infectious passion for creating credible health information and truly improving the lives of users inspires compassionate and caring content instead of confusing phrasing and medical jargon. Leyla drives thoughtful development of Verywell content—the driving force behind its rapid growth into the #3 largest property in the ad-supported health information category, reaching approximately 40 million unique visitors every month. Her diligence and commitment to the Verywell audience enables the site to deliver a new (previously non-existent) health and wellness digital experience that has the power to transform the everyday lives of patients and users.

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