ELITE 2018 Transformational Leader Michele Schimmel of Marina Maher Communications and RXMOSAIC

Michele Schimmel

Director of Healthcare

Marina Maher Communications, RXMOSAIC

The Turnaround Artist

In 2015, Marina Maher Communications (MMC) acquired RXMOSAIC, a specialty healthcare agency. The company was in need of a turnaround because recent leadership changes and high turnover had created uncertainty about the agency’s future. MMC determined that there was one person for the job: Michele Schimmel.

Michele, who has spent more than 20 years in pharmaceutical communications, took on the challenge and made the agency thrive. Under her leadership, RXMOSAIC has more than doubled in billings and staff size. She also helped to diversify its client portfolio to include big pharmaceutical brands at Pfizer, Takeda and Novartis; diagnostic and device companies; a patient advocacy organization; and an NGO.

After stabilizing the RXMOSAIC business, Michele launched a 360° agency rebrand in 2017—tabbing the agency as the “Healthcare Communications Lab”—to both differentiate it in a crowded marketplace and represent the agency’s passion for constant innovation and reinvention in healthcare communications. To ensure that the “lab” delivered on its promise of innovative new offerings, she led the launch of AIM: Advocacy In Motion, which reimagines how companies engage with advocacy organizations and communities by putting real-time analytics and social listening at the center.

And she made sure to cultivate the best talent, resulting in 14 industry awards in 2017, including finalist for the Holmes Report Healthcare Agency of the Year. Michele herself was honored, both in 2016 (the Healthcare Businesswomen Association Luminary Award) and in 2017 (a PRWeek Champion of PR Award). MMC also awarded her with a promotion: Leadership of MMC’s fast-growing Health & Well-Being practice. In her new role, Michele oversees the healthcare vision and strategy for both MMC and RXMOSAIC.

“Beyond her top-notch business acumen, Michele is one of those exceptional leaders who garners trust from everyone she works with—from clients and staff to her peers and beyond,” says Marina Maher, CEO of Marina Maher Communications. “There are many agency leaders who are terrific at client relationships or the craft of our discipline or at developing high-performing teams. But there are few leaders who excel at all three. Michele is that rare exception.”


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