ELITE 2018 Transformational Leader Jacki Dioguardi of AbbVie

Jacki Dioguardi

Vice President of U.S. Commercial Business Technology Solutions

AbbVie

Driving Enhanced Customer Experiences

Today’s global business needs requires a leader who understands the importance of how to integrate technology strategies with business needs in order to drive customer experience. That perfectly describes Jacki Dioguardi as she has spent more than 20 years in the healthcare and biopharmaceutical industry, focused on how technology can support and meet customers’ needs.

Currently, she leads a team that supports the marketing efforts of more than 30 U.S. pharmaceutical brands comprising more than $13 billion in revenue. Jacki is an innovative thinker who has never been satisfied with the status quo.

One example of her leadership in action: The implementation of iREACH, a multichannel customer experience for healthcare providers where sales reps are empowered to better engage their customers through interactive sales aids and communication materials.

Jacki’s leadership continues to encourage the integration of technology, data, and strategy as critical factors for U.S. commercial brand initiatives and will ultimately ensure AbbVie is well-positioned to take full advantage of modern marketing’s competitive advantages, both now and in the future. For instance, her partnership with marketing drove the vision that led to the implementation of AbbVie’s enterprise web content management system based on the Adobe Experience Manager (AEM) platform. This new platform supported the successful launch of the newly redesigned product websites and will be instrumental in driving enhanced customer experiences across all AbbVie brands.

Jacki is a passionate leader who excels at keeping ahead of the curve in the ever-changing healthcare and technology spaces. She leverages this expertise and strives for excellence, while always ensuring that the patients AbbVie serves are her North Star.

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