ELITE 2018 Creative Director Brit Till of The Bloc

Brit Till

EVP, Executive Creative Director

The Bloc

Fearless Imagination

“If there is one word that sums up Brit Till, it would be ‘fearless,’” says Jennifer Matthews, President, Managing Partner, The Bloc. “His restless need to ask the hard questions, challenge convention, and push through to deliver exceptional experiences is inspiring to everyone.”

Brit has focused his visual storytelling talents on health and wellness for more than 17 years. He is passionate about making a difference in the lives of fellow human beings. A long-term creative leader at The Bloc, Brit has recently been tapped to lead the agency’s talented team of designers and content generators, as Executive Creative Director. In that role, he leads a best-in-class team at the forefront of delivering creative health solutions to providers, patients, and caregivers. His core passions are to develop the next generation of storytellers and continue to burnish the agency’s reputation for world-class creativity.

Brit’s experience ranges across disease categories, media channels, and customers. Whether he is amplifying patient stories about an ultra-rare, autoinflammatory condition, or getting physicians to think differently about anticoagulation, he puts creativity to work to improve health. He has provided creative leadership on groundbreaking compounds in primary care and cardiology for global and U.S. markets. In oncology, he has worked across solid and liquid tumors with multiple best-in-class launches under his belt.

A particular passion project over the last two years was born out of a partnership with the Schizophrenia and Related Disorders Alliance of America (SARDAA), following an important launch for a neurology client. The “Hearing Voices of Support” platform took a core symptom of the disease, hearing voices, and turned it into a powerful advocacy play that was realized in a documentary, website, Times Square flash mob, billboard, and art installation.

Brit’s work has received some of the most prestigious industry accolades across the globe, and he has served on juries for New York Festivals International Advertising Awards, Art Directors Club, Clio Health Awards, and Global Awards. His speaking engagements have included University of Florida’s Ad Society and Miami Ad School’s #industryhero.

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