Whitepaper: Point of Care Takes Its Place at the Top
Industry Insights from Leading Healthcare Marketers
Summary:
Pharma and agency marketing experts talked, and we listened! Hear directly from some of the best marketers and media experts on the unique value Point of Care offers. They share real examples of strategies used within the channel and offer tips to make the most of your investment.
In this whitepaper you’ll learn:
- Why Point of Care offers the most contextually relevant space for a brand’s message
- How category exclusivity can be a smart competitive play
- The value Point of Care delivers across brand lifecycles
- New technologies to gain unprecedented depth in messaging