WhitePaper: Maximize Digital Channels with Smarter Sales Planning
Enable field teams with a hybrid approach
Today, eighty-seven percent (87%) of HCPs report they now prefer completely virtual or hybrid interactions with sales reps. Rethinking the traditional approach to field force sizing and structure can expand reach, help overcome access issues, and maximize efficiency for a field team.
Incorporating digital channels at every step of the sales planning process and using data and analysis to gauge digital impacts and adjust strategy, allow the field to maintain the same level of customer support across a wider customer base.
Read the white paper to gain insight into:
- Considerations for delivering customer value with remote engagement
- How the use of digital channels combined with face-to-face interactions support sales growth and cost efficiency
- The model needed to transition to a hybrid engagement strategy using newly reframed field force effectiveness metrics