Whitepaper: Join InStep Health as They Discuss Finding Success During the Pandemic
Since the Pandemic Began..
The phrase "uncertain times" has frequently been used to describe our shared sense of confusion, fear, and anxiety regarding COVID-19. During this period we have become accustomed to the disproportionate weight of having more questions than answers.
At second glance, through applied quantitative measurements, marketers may be sitting on more information and insights than they first thought. At InStep Health, we took an introspective look at how marketing programs were affected by COVID, and what it means for brands that target consumers at the pharmacy.
In our white paper Achieving Results Amid a Pandemic, you will learn about the different ways the pharmacy turned challenges into opportunities. And for marketers who stayed the course, they still found success reaching their target audience there—even in the darkest days of the pandemic.
"Our Media Display program continued to deliver positive results, with an average lift in total prescriptions of over 5% and ROIs greater than 4:1 across several therapeutic categories. Those results reinforce the pharmacy’s strength and viability as a marketing channel, even at a time when people are focused on the barest essentials."