White Paper: Why precision therapies require a precision approach to marketing
Explore how to target specialized providers when and where they’re most likely to engage. Learn the keys to effective marketing campaigns that can cut through the messaging clutter, address unmet physician needs and serve as a key component to the commercial success of precision therapies. Commentary from Eli Phillips, Jr. (Vice President, Regulatory Sciences and Insights and Engagement, Cardinal Health Specialty Solutions) and Jesica Freeman (Director, Product Development, Cardinal Health Specialty Solutions)
About us - Cardinal Health Specialty Solutions is an experienced team of trusted advisors developing solutions for the opportunities and challenges facing biopharma companies and healthcare providers. We enhance product success on the path to approval, launch and commercialization with configurable, integrated offers to meet unique needs. We also deliver knowledge, scale and proven technology to enable providers to deliver high-quality and efficient patient care.
Visit www.cardinalhealth.com/specialty to learn more.