White Paper: The Co-pay Assistance Workflow is Broken

White Paper: The Co-pay Assistance Workflow is Broken

White Paper: The Co-pay Assistance Workflow is Broken

 

The higher the price of a prescription, the more likely a patient is to abandon their treatment. Even though improving patient affordability and access to drugs is a top priority for many in the healthcare field, only 10% of patient assistance dollars get utilized due to broken workflows and outdated technology. Pharmacists, HCPs, hubs, PBMs, POC platforms, and pharmaceutical manufacturers have an important role to play in rendering co-pay assistance to patients.

 

In this white paper, we discuss ways to reduce healthcare costs and improve clinical outcomes with the help of POC platforms, leveraging patient-led data, and advanced technology.

 

Highlights
This whitepaper explores:

  • How the knowledge gap keeps many patients from learning about co-pay assistance programs
  • How technology can seamlessly connect healthcare providers and pharmacists to discount program information and improve access for patients
  • How improving existing healthcare technology and increasing connection points can remove friction for patients and their providers


About the authors:

  • Harshit Jain, MD

    Harshit Jain began his career as a physician and has since become a renowned storyteller and creative-data integrator in healthcare. In 2020, Harshit launched Doceree, the world’s only platform for programmatic pharma marketing. As CEO, he aims to reduce healthcare costs by improving engagement between life sciences brands and healthcare professionals.

  • Thomas Shea

    At Doceree, Thomas Shea is part of the senior management team, working in the capacity of Chief Revenue Officer. He has over a decade of experience in digital marketing and advertising, focused specificallyon the healthcare and pharmaceutical space.

  • Vijay Adapala

    At Doceree, Vijay Adapala oversees the end-to-end global supply partnerships with healthcare platforms and publishers. Prior to joining Doceree, Vijay served as the GM at Amazon Publisher Services for web and mobile app publishers, where he led the strategic vision, successfully launched, and scaled Amazon's Ad tech solutions, and spearheaded global expansion strategies.

  • Shanna T. Barnes

    Shanna Barnes has over two decades of experience in the global life sciences ecosystem. Before joining Doceree, she held strategic roles at EVERSANA, AmerisourceBergen (Cencora), and The Lash Group, Inc., significantly contributing to Hub Services consulting. Shanna excels in streamlining healthcare financial management and executing market access and field reimbursement services for top pharmaceutical clients.

doceree
Doceree - Doceree is committed to enhancing HCP awareness of assistance programs to help ease the burden of drug affordability for patients. Our advanced, patented technology, sparks treatment-specific and patient-personalized affordability solutions at points of prescription and dispense.

White Paper: The Co-pay Assistance Workflow is Broken

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