White Paper: Multi Channel Marketing Musts

White Paper: Multi Channel Marketing Musts

White Paper: Multi Channel Marketing Musts

Insights-Led, Nimble Activation Drives Results for Your Marketing Strategy Valuable Primers and Real World Cases


Summary:

As a result of a global pandemic and advances in telemedicine and other digital avenues of engagement, more and more patients are seeking options for remote care. The platforms and technologies that patients are using to engage with their healthcare are changing and the regulations are changing as well. This shift is creating a universal marketing challenge that healthcare brands must face today in order to remain competitive.

The situation requires healthcare brands to gain a thorough understanding of the nuances of a multichannel marketing approach and to successfully build it into an integrated brand plan, otherwise, sales penetration may suffer.

To help healthcare brands succeed, we wrote a whitepaper about understanding and outlining an integrated multichannel approach. Our team covers the most popular channels, their key analytical metrics and what success looks like across a multichannel marketing strategy. We also walk through the patient/HCP journey from the top of the funnel through engagement, incorporating key touchpoints and relevant case studies along the way.

Highlights:

  • What multichannel marketing success looks like and how to find it
  • A helpful worksheet to assess multichannel health and understand when to act
  • Real world examples of multichannel marketing successes
  • Important digital marketing KPIs and definitions
White Paper: Multi Channel Marketing Musts
  • Schaefer Advertising

    For more than 25 years, Schaefer Advertising has built human-first brands for clients across the healthcare spectrum. From pharmaceuticals to medical devices, hospitals to health systems, we create campaigns that speak directly to the patients, providers and the humans behind it all. While the world of healthcare is constantly changing, we stay the same — fast, nimble and resourceful — to meet our clients' needs. We offer all the strategic capabilities of a large firm, with the freethinking creative and highly responsive nature of a small agency. Across multiple industries, we've produced results for some of the world's leaders, innovators and fastest growing startups leading with strategy and iterating as necessary.

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