Patient Experience in Clinical Trials: Survey results reveal that an outdated perception of what patients think about clinical trials may be holding you back
Is an outdated perception of what patients think about clinical trials holding you back?
A recent survey of 244 clinical trial participants, conducted by Health Union, uncovered that patients who have engaged in clinical trials more recently, since 2013 vs. before 2013, were more satisfied with their experience and had a greater willingness to participate in another trial. Given that recruiting patients is a common challenge, what can be learned from these analyses and from these patients to drive greater participation in clinical trials?
Across every aspect of healthcare today, “patient-centricity” has become a catchphrase for designing a service or solution around the patient. However, true patient-centric learnings like these can help organizations uncover opportunities that may otherwise go unnoticed.
Health Union is the only online health community who continuously brings people impacted by chronic conditions together. Original relevant content, published daily, encourages social interactions that evolve into valuable online health conversations, helping people with chronic conditions find the information, connection, and validation they seek. Today, Health Union’s commitment to connecting people in these shared experiences includes 19 online health communities, including Migraine.com, MultipleSclerosis.net, LungCancer.net, and Type2Diabetes.com, with many more to come.
Health Union's approach to focusing on people makes it easy for healthcare companies to reach and engage the right patients, build smarter and more effective direct-to-consumer programs, and leverage rich insights that keep partners ahead of their competition.