EVIDENCE FOR SUCCESS: A Pharma Brand Marketer’s Guide to Predictive ROI Modeling
Traditional ROI analysis gives you a good idea of where your brand has been, but not where it’s going. However, there is a way to get your brand on the path to success and drive it further with metrics and analytics that can proactively guide the way forward.
In today’s world of “What have you done for me lately,” predictive ROI modeling is a valuable tool that allows you to hone and refine your marketing plan as you go, so that every dollar not only makes a difference, but continues to provide impact throughout the year. This guide to predictive ROI modeling will show you how it works, with real-world case studies that show you exactly how clients decided which direction to take in order to maximize and optimize their marketing plans.
MedThink Communications is a full-service, independent healthcare communications company located in Raleigh, NC, that uses Data+Soul® to create work that compels action and guarantees a minimum 2:1 ROI.
To find out how MedThink Communications helps you take the direct route to ROI via Data+Soul®, contact Angie Miller, SVP at 919-926-3602 or amiller@medthink.com.
