Creativity and Value—The Course for 2020

The power of a vote can never be underestimated. It gives you the ability to make sure your opinion matters. And we at PM360 value your opinion—11 years ago we based an entire award around it. The Pharma Choice Awards are our industry’s only award that gives everyone a chance to voice their opinion about the year’s absolute best healthcare creative. And once again, the industry proved they appreciate that opportunity. More than 7,000 votes were cast across our 15 categories to decide this year’s 45 winners!

And now you can see the result of all of that voting. The majority has spoken and decided what award-worthy creativity, imagination, and downright cleverness looked like in 2019. Ladies and gentlemen, these are the best campaigns that 2019 had to offer as decided by all of you. So kick off your New Year with a look back at the work your peers found awe-worthy, and then start thinking about how you can top them in 2020.

And as you do, we have some more award-worthy opinions to share with you. Last year, prior to the gala for our other awards, the Trailblazer Awards, we gathered several of our Brand Champions and Marketer of the Year finalists for a Circle of Excellence on “Insight and Communication at the Point of Care.” Marketers want their message to be prominent at the moment when care decisions are made. Or as one of the participants, Justin Mattice of Endo Pharmaceuticals, said, “We’re all fighting for that exam room. Getting in there is the holy grail.” And not only will the thoughts shared in this roundtable help you to get there, but we offer even more insights in our Focus On Point of Care about how this space is evolving and changing thanks to new technology and what you can do in 2020 to best utilize this important channel.

And remember this: Throughout the year, we assure you that we will cover every topic, tactic, and change you will need to know to make 2020 successful for you and your brand. Because PM360 doesn’t just value your opinion, we value you and the work that you do.


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