Connected Insight Summit 2013 Decodes Physician Networks to Improve Sales

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Activate Network’s Connected Insight Summit welcomed 300 attendees who gathered in Cambridge, MA, to explore how breakthroughs in network science are changing the future of pharma marketing and healthcare. With the emergence of novel technologies that brand managers could only dream of 20 years ago, today’s life sciences companies have the power to decode the Big Data surrounding physician networks and compete to win in their business.

Keynote speakers included Professor Nicholas Christakis MD, PhD, MPH of Yale University, who shared his latest research on Using Social Networks and Influence to Affect the Behavior of Physicians, and Professor Albert-Laszlo Barabasi, PhD, of Northeastern University, who demonstrated groundbreaking theories on how to control social networks.

The esteemed roster included Nate Gross, MD, of Doximity, who revealed novel lessons learned from physicians’ online social networks, and Steve Gullans, PhD, of Excel Medical Ventures, who offered a network perspective on how brand managers can launch and grow market share for biosimilars.

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