The votes have been tallied and the people have spoken. The greatest healthcare and life sciences creatives of 2024, chosen by the people who know this industry best, are unveiled in this issue.
We are proud to present your 16th Annual PharmaChoice Award winners.
The PharmaChoice awards are quite unlike any other awards in our industry or at PM360 because the winners are picked by the people. You and your colleagues are the experts here, the ones who know what has worked, what is new, and what stands out from the rest when it comes to creativity in the life sciences. The voice heard by PharmaChoice is the voice that matters most—yours. It means the people who live and breathe this industry, who spend countless hours obsessing over the right words (and even the right fonts), who have had similar debates on the best ways to reach patients or doctors, who can’t stop tinkering with various aspects of the art until it is just right—these are the people who picked the best creatives of 2024 to be the PharmaChoice Award winners.
Every entry is displayed online so our readers can vote on their favorites to decide which creative execution is most deserving of taking home an award. A Gold, Silver, and Bronze winner is named based on the top three voteearners in each of the 13 categories, including: Consumer Website, DTC/DTP, Multichannel, Multicultural, Professional Campaign, Professional Website, Public Awareness, Sales Aid, Self-Promotion/Corporate Campaign, Social Media, Unbranded, Variety, and Video.
Our cover highlights four of our Gold winners, each representing a different category. These standouts are Phreesia and Colorectal Cancer Alliance for their Unbranded winner, No Ifs, ands, or Buts: Point-of-care Awareness Campaign on Colorectal Cancer Screenings; Elevate Healthcare for their Self-Promotion/Corporate Campaign winner, Rise Above; AstraZeneca and Imre for their Social Media winner, HCP Social; and Real Chemistry and Bristol Myers Squibb for their Multichannel winner, Opdivo + Yervoy: Wasn’t Supposed to See This. Congratulations to all the winners of the 16th Annual PharmaChoice Awards, and thank you to everyone who voted and contributed to making this year’s awards a true reflection of excellence.
