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Where Healthcare for Women Must Go Now

Surprisingly, the subject of women’s health, bodies and care is no longer simply a ...

Increase Adherence by 20% by Challenging Patients Beliefs

Play Podcast About this podcast John Weinman, PhD, Head of Health Psychology at Atlantis ...

Content Management Should Not Be Your Biggest Risk

Distributing promotional materials in today’s multichannel, digital world brings new challenges in maintaining compliance ...

Greatest Creators Special Edition

PM360’s annual “Greatest Creators” is an issue by creators for creators. This creative supplement ...

Cell Phones: the Modern Medical Lab

UCLA professor Aydogan Ozcan is pioneering integrations of biomedical tools with cell phones, to ...

Social Media as Post-Marketing Data Source

A critical component of any successful marketing strategy is listening to the consumer environment ...

Connecting with Patients: Health-Specific Social Media

Companies using social media are constantly fighting for attention, but there’s a difference between ...

Can Mobile Solve a $289 Billion Problem?

In a mobile world, providing seamless content delivery and an elegant user experience is ...