Health IT

A Lesson for Pharma, Apple, and Amazon

The pharmaceutical industry is a tough business. It represents a constellation of disciplines that ...

Healthcare: The Darling of CES 2018

Not enough people in the healthcare media industry recognize the importance of attending what ...

What is Patient-Centered Care?

Healthcare organizations are embracing the concept of “patient-centered” care. Providers, payers, and other healthcare ...

Digital Health Summit 2018 Previews More Personal Care

The Digital Health Summit was added as a track to the Consumer Electronics Show ...

Top 10 Pharma Marketing Predictions for 2018

‘Tis the season for making annual predictions. Each year I publish predictions, and while ...

No, Your Doc Won’t Be Replaced by a Robot

My parents moved to the United States in the 1960s as immigrant physicians. One ...

Boost Medication Adherence Via the EHR

Brand managers’ efforts to improve medication adherence are typically anchored by copay support programming, ...