“Talking at” vs. “Speaking With”

The rise of social media continues to shape expectations on how and where people ...

5 Changes to Social Media Marketing in 2018

2018 is an exciting year for social media marketing. With improved content transparency, diverse ...

Capitalizing on the Rise of Ephemeral Platforms

Expect 2018 to be a seminal year for social media marketing in healthcare, especially ...

Hispanics Love Social Media—Especially Video

Social media has unequivocally become an essential element in any business strategy. This especially ...

Four Key Questions About Social Media

PM360 asked experts in social media to address key issues marketers should know about ...

The Changing Face of Social Media Marketing

Social media offers tremendous value to healthcare companies looking to connect with audiences, especially ...

Making Facebook Marketing Work for You

Facebook has more than one billion daily active users and more than two billion ...

Breaking Down Barriers and Forging Connectivity

There are many reasons that people dedicate their professional lives to the healthcare, pharma, ...

The Secret Behind Doximity’s Quick Growth

When Dr. Nate Gross co-founded Doximity, the goal was to build a free, secure ...

The Age of Digital Defining Your Approach to Boomers vs. Millennials

In this age of digital, marketers are able to more easily target their audiences ...

Maximizing Performance Across Social Video Platforms

Over the past year, social video platforms such as YouTube, Facebook, Instagram, Twitter, and ...