• Shifting Strategies to Align with the Healthcare Landscape in 2014

    Panoramaby on December 18th, 2013

    Every year is full of its own challenges, victories and changes in the healthcare industry. 2013 is certainly no exception, presenting unprecedented challenges for marketers and agencies as well as providers and payers. The most anticipated, contested and paramount change in the U.S. this year was the Affordable Care Act (ACA). The arrival of the […]

  • Sales Force Optimization in the New World of Healthcare: Four Keys to Success

    Analyticsby and on December 18th, 2013

    Pharmaceutical sales used to center around modeling and analyzing the allocation of reps, territories, products and time. With the demise of blockbuster drugs and the shift from selling “product brands” to selling “corporate brands,” sales force optimization and analytics are changing. Now, it’s about whom the sales force represents and less about the drugs-and-related-benefits they […]

  • Innovators: Services

    Feature Articlesby on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Products

    Feature Articlesby on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: People

    Feature Articlesby on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Divisions

    Feature Articlesby on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Companies

    Feature Articlesby on December 10th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Healthcare Watch December 2013

    Healthcare Watchby on December 10th, 2013

    Patient Pages: Patients More Concerned for Loved Ones A recent national survey by Astellas Pharma US, Inc. and Medivation, Inc. suggests that U.S. men with advanced prostate cancer are more concerned with burdening loved ones than with dying. Patients and caregivers were both subjects of the Advanced Prostate Cancer Patient and Caregiver Burden of Illness […]

  • Innovation by Design: How Big Pharma Can Deliver on its Patient-Centric Promise

    Guest Commentaryby on December 10th, 2013

    The pharmaceutical industry has by most accounts adopted patient-centricity as their new business model. It is a keynote topic for most executives. Yet few can point to initiatives that have achieved results beyond the drug. When it comes to delivering on patient-centricity, innovation seems to be the greatest hurdle facing these leaders. I set out […]

  • Breaking The Four-Minute Mile in Pharma

    Feature Articlesby on December 10th, 2013

    Oxford, England 1953. A 25-year-old medical student named Roger Bannister faced and broke track and field’s most infamous barrier: The four-minute mile. Nine long years of failed attempts had convinced people that it was a physical impossibility. However, within two months of Roger Bannister’s historic run, two athletes broke it at the same event. By […]

  • What Can Pharma Learn From Other Regulated Industries?

    Think Tankby on December 10th, 2013

    It seems pharma has been hit from all sides: New technologies are appearing faster than they can be understood, regulations are unclear (especially in social media), the industry is moving from product-centricity to patient (customer) centricity, the sales force has been cut, budgets have been cut…and the list goes on. PM360 decided to ask thought […]

  • Creating Cultural Readiness: The Crucial Element to Becoming an Innovation-driven Company

    Feature Articlesby on December 10th, 2013

    Ask most pharmaceutical marketers about their organizations’ digital prowess and you usually hear the following: “We are a very conservative.” Or “We are risk averse.” Or “We don’t encourage innovation.” Sound familiar? There is a general sense within most pharmaceutical and medical device companies that they lag behind other industries when it comes to innovative […]

  • Time for DTC Marketers to Focus More on Digital Marketing

    DTC 360by on December 10th, 2013

    It’s the end of the year, and just like every year at this time DTC marketers are flooding our televisions with prescription drug ads because they either have to use the money or lose it. The continued heavy investment in TV advertising is proof that most DTC marketers don’t understand the way consumers are making […]

Back to top