Regulatory

Imagining an Unimagined World

A quote by futurist Jamais Cascio struck me as highly relevant to our industry. ...

Sell With Confidence—And in Compliance

Imagine a compliance program that ensures sales representatives know what to do or say ...

Increase Internal ROI for Digital Tactics

When promotional review teams partner with marketing professionals early in the development of digital ...

Compliance is a Balancing Act—And Completely Achievable

Due to the central role that promotional regulatory compliance plays in the success of ...

Marketing Effectiveness for Rich Digital Media in a Compliant Culture

Today healthcare professionals, patients and general consumers demand access to health information on the ...

Global Electronic Initiatives: What Are They and Why Do You Need Them?

Global electronic initiatives, especially in electronic data and document management, continue to evolve rapidly ...

The Power and Pitfalls of Endorsements in Prescription Drug Advertising

Testimonials and endorsements made by patients, healthcare professionals (HCPs) and celebrities have long been ...

Can Pharma Leverage Social Media to Monitor Drug Safety?

The idea of using social media as a tool for monitoring drug safety is ...

FDA’s Draft Social Media Guidance: Worth the Wait?

On January 13, the FDA released the inelegantly named, Fulfilling Regulatory Requirements for Postmarketing ...

Silver Linings: 10 Business Benefits of Your Compliance Program

Across the industry, eyes probably roll every time there is a new compliance requirement, ...

How to Accelerate Collaboration Around Digital Marketing Initiatives

Companies need to find innovative approaches to help brands successfully engage in Internet promotion ...