Regulatory

The Power and Pitfalls of Endorsements in Prescription Drug Advertising

Testimonials and endorsements made by patients, healthcare professionals (HCPs) and celebrities have long been ...

Can Pharma Leverage Social Media to Monitor Drug Safety?

The idea of using social media as a tool for monitoring drug safety is ...

FDA’s Draft Social Media Guidance: Worth the Wait?

On January 13, the FDA released the inelegantly named, Fulfilling Regulatory Requirements for Postmarketing ...

Silver Linings: 10 Business Benefits of Your Compliance Program

Across the industry, eyes probably roll every time there is a new compliance requirement, ...

How to Accelerate Collaboration Around Digital Marketing Initiatives

Companies need to find innovative approaches to help brands successfully engage in Internet promotion ...

Treating REMS as a Communication Opportunity

Risk management in the drug industry changed forever in September 2007 when the Food ...

Black Box Warnings: Are EHRs An Option?

While the FDA’s rules around marketing a boxed warning product provide a challenge, they ...