• Enhancing Your Ads with Second-Screen Engagement

    Analyticsby on December 18th, 2013

    TVs. Tablets. Smartphones. Ultrabooks. Laptops. Convertible laptops that can turn into tablets and vice versa. People view a lot of screens throughout the day, and according to a series of studies conducted by Time Warner Medialab, they rarely just focus on one of them. The research revealed that 60% of people who have a smartphone, […]

  • Real Precision Targeting and Messaging Takes Discipline

    Panoramaby on December 18th, 2013

    It’s easy to feel overwhelmed by all of the changes happening in the healthcare delivery landscape. Just imagine what it must feel like to be a provider of care today—pressure to become employed; a changing payment model aligned with performance; mandatory adoption of new workflow tools; ICD-10 codes; and let’s not forget about the Sunshine […]

  • Shifting Strategies to Align with the Healthcare Landscape in 2014

    Panoramaby on December 18th, 2013

    Every year is full of its own challenges, victories and changes in the healthcare industry. 2013 is certainly no exception, presenting unprecedented challenges for marketers and agencies as well as providers and payers. The most anticipated, contested and paramount change in the U.S. this year was the Affordable Care Act (ACA). The arrival of the […]

  • Overcoming the Key Account Management Talent Shortage in Pharma

    Panoramaby and on December 18th, 2013

    It is no secret that decision making in pharmaceutical utilization is increasingly moving away from individual clinicians to groups of business and functional stakeholders, such as those in integrated networks, hospital P&T committees, payer organizations and large group practices. Selling pharmaceuticals is consequently becoming, though not exclusively, the province of key account management strategies, an […]

  • Innovators: Services

    Feature Articlesby on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Products

    Feature Articlesby on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: People

    Feature Articlesby on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Divisions

    Feature Articlesby on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Companies

    Feature Articlesby on December 10th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Fourth Galien Forum and 2013 Prix Galien Awards Ceremony

    The Sceneby on December 10th, 2013

      On October 22, 2013, the Galien Foundation hosted the 4th Galien Forum and the 2013 Prix Galien USA Awards ceremony in New York City. The Foundation fosters, recognizes and rewards excellence in scientific innovation to improve the state of human health. Their vision is to be the catalyst for the development of the next […]

  • One Physician’s View on Drug Co-pay Cards

    Physician POVby on December 10th, 2013

    Discounts are a staple of the American culture. The Sunday section of almost every U.S. newspaper has a coupon section. Reality television shows focus on people who are masters at collecting and using coupons. However, when it comes to coupons for prescription pharmaceuticals, not all Americans share the same opinion. Recently, the New England Journal […]

  • Movers and Shakers December 2013

    Movers & Shakersby and on December 10th, 2013

    Lions Festivals Appoints Festival Director Lions Festivals appointed Louise Benson as Festival Director of the newly launched Lions Health festival, which celebrates creative communications in healthcare and wellness, and of Eurobest, Europe’s leading annual awards and festival for creative excellence in communications. Benson previously worked at The Guardian Edinburgh International Television Festival, where she held […]

  • Personalizing the Customer Experience

    Market Watchby and on December 10th, 2013

    Brand teams that wish to create a personalized experience for the customer via multi-channel and closed-loop marketing must be able to track relationships and behavior using master data for an individual or entity across an entire organization. However, marketers are sometimes working with insufficient data and not aware of the impact of quality data on […]

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