• Shifting Strategies to Align with the Healthcare Landscape in 2014

    Panorama by on December 18th, 2013

    Every year is full of its own challenges, victories and changes in the healthcare industry. 2013 is certainly no exception, presenting unprecedented challenges for marketers and agencies as well as providers and payers. The most anticipated, contested and paramount change in the U.S. this year was the Affordable Care Act (ACA). The arrival of the […]

  • Overcoming the Key Account Management Talent Shortage in Pharma

    Panorama by and on December 18th, 2013

    It is no secret that decision making in pharmaceutical utilization is increasingly moving away from individual clinicians to groups of business and functional stakeholders, such as those in integrated networks, hospital P&T committees, payer organizations and large group practices. Selling pharmaceuticals is consequently becoming, though not exclusively, the province of key account management strategies, an […]

  • Innovators: Services

    Feature Articles by on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Products

    Feature Articles by on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: People

    Feature Articles by on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Divisions

    Feature Articles by on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Companies

    Feature Articles by on December 10th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovate or Die

    Publisher's Message by on December 10th, 2013

    It’s an admonition we’ve all heard before—and probably with more than a little trepidation. But what exactly is innovation? Is it an organizational overhaul that eliminates department silos and puts innovation at the center of all operations? A risk, like taking on a partner organization, which can bring big rewards or utter failure? Or applying […]

  • A More Holistic Approach to the Patient Journey

    Market Drill-down by on December 10th, 2013

    In the last column, Drill Down focused on a holistic approach to understanding the Patient Journey. This month, we will drill deeper to help you evaluate ways to take advantage of opportunities identified in your research. Once you have done patient journey research for your brand and identified specific leverage points, i.e., places along the […]

  • Healthcare Watch December 2013

    Healthcare Watch by on December 10th, 2013

    Patient Pages: Patients More Concerned for Loved Ones A recent national survey by Astellas Pharma US, Inc. and Medivation, Inc. suggests that U.S. men with advanced prostate cancer are more concerned with burdening loved ones than with dying. Patients and caregivers were both subjects of the Advanced Prostate Cancer Patient and Caregiver Burden of Illness […]

  • The Changing Healthcare Environment Demands More Innovation

    Feature Articles by on December 10th, 2013

    There is an acute need for innovation in pharmaceutical marketing driven by rapidly evolving uncertainties in the healthcare environment. For starters, shifting policies and economics are driving uncertainty in our reimbursement and access assumptions. Simultaneously, new information technology threatens to transform the traditional dissemination of healthcare information. And demographic shifts in patient and provider populations […]

  • Successfully Transitioning Your Career into a Specialty World

    Feature Articles by on December 10th, 2013

    It’s no secret that the pharmaceutical industry is undergoing a dramatic movement toward niche markets and personalized treatments. By 2017, some industry experts predict that specialty drugs might represent as much as 45% of manufacturer sales. The growth is also not limited to just the East or West Coasts. New companies are growing and expanding […]

  • EMRs in 2014: What To Expect And How You Can Be Involved

    EMR/EHR Connections by on December 10th, 2013

    You can tell it’s the end of the year. Office parties are in full swing even as we all rush to complete those final to-dos on our list of year-end objectives. I hope 2013 has been a great year for you. I’m willing to bet it was a busy one, and that 2014 will be […]

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