Topics

What’s in a Name?

Replace your focus on the name of the network with the names in your ...

Understanding the Hidden Toll of Prescription Cost-Cutting

As the economy continues its struggles and household incomes remain flat, consumers are saving ...

Movers & Shakers

MAHONEY AND KUCHEMAN Boston Scientific Corporation named Michael F. Mahoney the new company president, ...

The Five Most Common Marketing Mistakes of 2011

In preparing this article, I asked several colleagues in the industry to provide nominations ...

Industry Briefs

RA DELAY A new study published by The Research Partnership reveals that patients wait ...

Healthcare Highlights

RELAPSE VACCINATION The FDA granted investigational new drug approval to the Mayo Clinic for ...

Helping Physicians Helps the Sales Force Open Doors

There are some eye-wateringly big areas at play here, not to mention a lot ...

Dimensional-to-Digital

In the rapidly changing access-to-physicians and marketing mix landscapes, Dimensional-to-Digital (D2D) drives brand objectives ...

A CRO’s Role in Driving Development to Match Market Demands

Patients, physicians, payers, and pharma all see Comparative Effectiveness Research from different perspectives. Well-designed ...

Helping Customers Adapt to Healthcare Reform

Disquiet over imminent healthcare reform offered one device manufacturer an opportunity to establish itself ...

Change Is Going To Be a Constant in DTC Marketing

According to a study by the Kaiser Family Foundation, as the provider economy gets ...