Topics

Peeling Back the Onion

In our November installment, “Consolidation at the Core,” we discussed the emergence of Multi-Channel ...

Movers & Shakers

AMPIO: MACALUSO Ampio Pharmaceuticals appointed Michael Macaluso chief executive officer. Macaluso, current chairman of ...

Why Company Promotion Isn’t Enough: Managed Market Access

In an increasingly competitive market, pharmaceutical and biotech companies are actively seeking ways to ...

LifeStyle

TRENDS China Goes to the City China has passed an important developmental milestone: in ...

Industry Briefs

LIFE SCIENCES STILL DRIVE NJ ECONOMY Despite struggles, life-science companies continue to play a ...

Healthcare Highlights

FDA’S SOCIAL MEDIA Guidelines The FDA finally released some actual guidelines on social media. ...

Dynamic Promotion Builds Relevance and Value

Dynamic content—messages, calls to action, and designs that change to suit the reader, the ...

Think Tank: Making Co-Promotions Work

The manufacturer’s brand team is naturally the top dog in any marketing line-up—except in ...