Topics

Don’t Underestimate the Importance of Hospital Prescriptions

Most brand teams are savvy enough to know the importance of gaining prescriptions from ...

11th ePharma Summit, New York, Feb. 6-8

The 11th Annual ePharma Summit drew more than 600 healthcare digital marketers to the ...

Publisher’s Letter: Show Off

I’ve always been proud of our readers’ creativity, and we’ve built PM360 to tap ...

You are Calling on the Wrong PCP

Though I have no pharmaceutical marketing or sales experience, I have spent enough time ...

Movers & Shakers

inVENTIV: SEBOK, SHEA inVentiv Health (Burlington, MA) appointed Tom Sebok president, inVentiv Health Communications, ...

Payer Access Decisons in CNS Drugs

Four categories of drugs that treat central nervous system (CNS) conditions—antiepileptics, antidepressants, antipsychotics, and ...

Healthcare Highlights

OLD DRUGS, NEW LIGHT Researchers are dusting off some old malaria remedies and finding ...

Change is Not the Only Constant

The practice of pharmacy has endured a historic transformation over the past 30 years, ...