• Enhancing Your Ads with Second-Screen Engagement

    Analytics by on December 18th, 2013

    TVs. Tablets. Smartphones. Ultrabooks. Laptops. Convertible laptops that can turn into tablets and vice versa. People view a lot of screens throughout the day, and according to a series of studies conducted by Time Warner Medialab, they rarely just focus on one of them. The research revealed that 60% of people who have a smartphone, […]

  • Sales Force Optimization in the New World of Healthcare: Four Keys to Success

    Analytics by and on December 18th, 2013

    Pharmaceutical sales used to center around modeling and analyzing the allocation of reps, territories, products and time. With the demise of blockbuster drugs and the shift from selling “product brands” to selling “corporate brands,” sales force optimization and analytics are changing. Now, it’s about whom the sales force represents and less about the drugs-and-related-benefits they […]

  • Innovators: Companies

    Feature Articles by on December 10th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Personalizing the Customer Experience

    Market Watch by and on December 10th, 2013

    Brand teams that wish to create a personalized experience for the customer via multi-channel and closed-loop marketing must be able to track relationships and behavior using master data for an individual or entity across an entire organization. However, marketers are sometimes working with insufficient data and not aware of the impact of quality data on […]

  • Physicians Transcend Borders

    Guest Commentary by on November 19th, 2013

    The rapid evolution of social media and emergence of new progressive platforms has redefined the way information is disseminated, in turn, transforming how content is engaged and absorbed around the world. Coupling the power of web and mobile with social media has reconditioned behavior and changed the digital marketing landscape, creating countless conveniences and fewer […]

  • New Methods of Adherence for Improved Outcomes

    Feature Articles by on November 18th, 2013

    Poor adherence to medications is as bad for the healthcare system (billions of dollars lost annually) as it is for patients. These 10 innovative approaches offer solutions for better adherence and improved outcomes. Remedy Health Media National Community Pharmacists Association Penn Medicine Center for Health Care Innovation PSKW MWV Healthcare HealthPrize Technologies Medscape Education OPUS […]

  • Think CQI When Optimizing Your Digital Campaign

    Analytics by on November 18th, 2013

    I have seen it many times. A new brand manager takes on the herculean effort to “revamp” their current digital campaign. Why? Digital budgets have been steadily increasing but senior management is failing to see a return. A major campaign redesign is in order. No stone is left unturned. Months of requirements gathering culminates in […]

  • Seven Steps for Managing Crises in Pharma and Medical Device

    Panorama by on October 28th, 2013

    PR executives who work in the drug and medical device industry are constantly on the edge. Every day, we deal with information about unexpected side effects, inappropriate use, drug contamination, product shortages and pricing issues. When a crisis hits, PR executives not only have to execute quickly, but also reassure repeatedly. In the pharma and […]

  • Leveraging Branded Content in the Pharmaceutical Multi-channel Marketing Mix

    Guest Commentary by on October 23rd, 2013

    The pharmaceutical market has shifted as an industry from one based on blockbuster drugs to one based on smaller, niche medicines. Throughout 2013 we continue to see that pharma companies are looking at marketing strategies earlier in their pipeline, with drugs in their mid-stage development rather than waiting until the late stages as they did […]

  • The Ever-evolving Pharmaceutical Representative

    Feature Articles by on October 23rd, 2013

    No one can deny that sales and marketing priorities are shifting in the pharmaceutical industry, dramatically changing the role of the sales representative. With leaner and more agile field organizations, the rising use of technology and increasing emphasis on payers and patients, sales representatives must navigate turbulent waters to reach and influence physicians. Gone are […]

  • Enhancing Customer Experience and Satisfaction

    Think Tank by on September 18th, 2013

    There was a time when the only customer pharma really had to worry about was the physician. After all, they were the ones who prescribed the product. Today, the list of potential customers has grown a little longer to include patients, payers and pharmacists in addition to physicians. As that list has grown longer, pharma […]

  • Today’s Product Manager 2013

    Feature Articles by on August 13th, 2013

    Product managers, as their name suggests, have always been focused on marketing their products. But in 2013 we have seen that focus move away from product-centric marketers and toward patient-centric marketers. The results of our 5th annual Product Manager Survey display that trend in full force. Marketers are devoting more of their budgets and time […]

  • Quarterbacking Multi-channel Interactions

    Feature Articles by on August 8th, 2013

    It’s the fourth quarter, a tie game with 45 seconds left on the clock and third down. Suddenly, the defense blitzes the quarterback. Does he pass downfield or carry the ball? Does he stick with the play or change directions and hand-off? Only the quarterback can make this game-time decision. He is the only player […]

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