• Enhancing Your Ads with Second-Screen Engagement

    Analytics by on December 18th, 2013

    TVs. Tablets. Smartphones. Ultrabooks. Laptops. Convertible laptops that can turn into tablets and vice versa. People view a lot of screens throughout the day, and according to a series of studies conducted by Time Warner Medialab, they rarely just focus on one of them. The research revealed that 60% of people who have a smartphone, […]

  • Innovators: Services

    Feature Articles by on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Products

    Feature Articles by on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: People

    Feature Articles by on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Divisions

    Feature Articles by on December 11th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Innovators: Companies

    Feature Articles by on December 10th, 2013

    Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, “The heart and soul of the company is creativity and innovation.” Creativity and innovation are clearly a marketer’s best friends. Trying something new and innovative certainly takes a lot of heart—it can be risky, no doubt, but can also lead to […]

  • Industry Briefs December 2013

    Industry Briefs by on December 10th, 2013

    Jetrea Nominated for Prix Galien USA Award Thombogenics, a biopharmaceutical company that develops and commercializes innovative ophthalmic medicines, announced that their new drug, Jetrea, has been nominated for the prestigious Prix Galien USA award in the Best Biotechnology Product category. Now in its seventh year, the Prix Galien USA award is an international honor that […]

  • Breaking The Four-Minute Mile in Pharma

    Feature Articles by on December 10th, 2013

    Oxford, England 1953. A 25-year-old medical student named Roger Bannister faced and broke track and field’s most infamous barrier: The four-minute mile. Nine long years of failed attempts had convinced people that it was a physical impossibility. However, within two months of Roger Bannister’s historic run, two athletes broke it at the same event. By […]

  • Lessons Learned by a Pharma Marketer: A Case Study

    Feature Articles by on December 10th, 2013

    I have always visualized data as a river rushing down a mountain pass with stones representing the seemingly small but collectively important answers to our toughest strategic questions. Many successful marketing campaigns are like the river, littered with slippery, strategic choices. But committing to walking across the river and choosing the stones carefully, before you […]

  • What Can Pharma Learn From Other Regulated Industries?

    Think Tank by on December 10th, 2013

    It seems pharma has been hit from all sides: New technologies are appearing faster than they can be understood, regulations are unclear (especially in social media), the industry is moving from product-centricity to patient (customer) centricity, the sales force has been cut, budgets have been cut…and the list goes on. PM360 decided to ask thought […]

  • Creating Cultural Readiness: The Crucial Element to Becoming an Innovation-driven Company

    Feature Articles by on December 10th, 2013

    Ask most pharmaceutical marketers about their organizations’ digital prowess and you usually hear the following: “We are a very conservative.” Or “We are risk averse.” Or “We don’t encourage innovation.” Sound familiar? There is a general sense within most pharmaceutical and medical device companies that they lag behind other industries when it comes to innovative […]

  • Cell Phones: the Modern Medical Lab

    by on December 9th, 2013

    UCLA professor Aydogan Ozcan is pioneering integrations of biomedical tools with cell phones, to create lightweight, pocketsize gadgets that can test for a broad range of diseases and transmit information directly to secure servers without sacrificing sensitivity or quality. These advances are effectively changing where and how medical testing can be performed, expanding beyond point-of-care […]

  • If You Build It…?

    PR 360 by on November 19th, 2013

    Recent data from the third annual Makovsky Health/Kelton survey of more than 1,000 U.S. adults revealed key insights about consumer behavior when seeking healthcare information online—from preferred websites such as WebMD, to the type of device consumers use most often for these searches (tablets are gaining ground). But look a little deeper, and two major […]

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